Making the first mark on a blank page, typing the first word—letter—on a blank screen. Beginning, commitment. Do you know, the place before that first stroke, be it with pen or fingertip, how seductive that place is? It is BEFORE. It is potential. Everything is possible. Nothing is chosen. Nothing is wrong.
Nothing is risked.
It is intoxicating-frustrating. It’s… it’s like that moment, when you’re falling in love, pheromones teasing—but before the first kiss. Will you dare? Will she? How will he respond? What will I feel? What will happen next? Will there be fireworks? Or rejection?
The place of “nothing risked, all potential, I took no wrong steps, I made no mistakes” —oh, that place is so seductive…
I have ways of breaking through it in my work. I type: Client Name-Project Title. My byline. I type the names and titles of the people I interviewed. The page is no longer blank. I haven’t really risked anything yet—but I’ve started. It’s like… oh, cautious physical contact before that first kiss, you know? A hand on the shoulder, brushing oh-so-casually against a hip-but-not-lower as you leave the table: “I’ll be right back.”
But then, the choices, risks have to start. The words have to come. In an ideal scenario, they just come: the piece is written long before I sit down to let it out. It writes itself in my head while I walk. Drive. Scrub the kitchen floor, reorganize the books I’ll never read but must own. I know this—this is why, often, I’m so reluctant to sit down at the computer until I know exactly how it begins and how it ends.
(The middle, generally, just takes care of itself.)
But “ideally” is… aspirational. It does not always happen—it does not happen often enough. There is no time for a walk that settles everything, there is no space for it all to plan itself out as it would like to. Because, deadline.
And so, I sit down with the laptop. Blank screen, blank page. I type. Client Name. Mock Up Headline (usually bad). Names and titles of people I interviewed. Key idea. Fuck. I have no key idea. I have no idea what I want to say.
The clock ticks, the deadline looms, and I stare at the screen and I’m pretty sure that no matter what I write, it will be pure and utter crap, and so… I don’t. I don’t want to.
I want to stay in this safe space of nothing risked…
I look at the time and it’s later, the deadline’s closer, and the kids will be home soon, and dinner, and…
I should probably go for a walk—a fifteen minute walk, a five minute walk, it would be more productive than this I am so stupid so lazy why have people not realized this and why do they keep on giving me work and why do I say yes to stories I can’t write, projects I’m too flakey-flighty-dopey-right-brained to comprehend?
I open another window. I type:
“Making the first mark on a blank page, typing the first word—letter—on a blank screen. …”
I write. I make choices. I warm up. And, mid-sentence, starting to run, I switch windows.
“My key message, what I need to nail down in this column is how the gut feeling that comes from the limbic fight and flight response that entrepreneurs get during a crisis, a downturn: what your gut tells you to do is wrong. That’s the limbic brain telling you sabre-tooth tiger over there, wants to eat you, stay very, very still. Paralysis. And you know? A moment of paralysis, of standing still? Do it. Don’t react too quickly, stupidly. But take that moment of frozen-still-scared… to think. Analyze. Evaluate. And look for opportunity. Because it is in crisis, when all the rules of the game are out the window, that innovation thrives, that you make that bet-the-farm play…”
It’s not good. It’s not at all what I want to say. It’s not a fireworks-producing kiss, a bold declaration of love that could be unrequited. It hardly ever is.
But it’s a beginning. A first step. Something risked. A sense of where I need to go. Where to next?
Choices. I keep on writing—the clock, relentless, keeps time—we keep on kissing and that first awkward “I’m not sure-is this ok?” kiss is now forgotten. I think there might be a firework coming—and, oh, yes…
“Mom! Where are you, Mom?”
“I’m writing! Hush! Almost done!”
“Mom! We’re home!”
“Five minutes, and I’m yours… Maybe ten… hold on… just one more sentence… ok, one more after that… and… I’m…”
…done. Fireworks? Not always. Not this time. The earth did not move, and it won’t when you read the final product—although, maybe, you’ll smile, a little, and remember that one line when I almost managed to bring it over the top? Will you? Doesn’t matter. It’s done. The clock doesn’t mock me anymore, time is not a terror, the page is not blank.
I put the laptop away. Choices made. Risks taken.